Apart from being a readymade feature for the news site owners, widgets offer a lot for the publishers as well as the users. Take a look at the benefits offered by widgets.
Higher Engagement Rate: With informational widgets, users are likely to spend more time on the page scrolling through content. Widgets like horoscope have the power to bring back users on a regular basis to check out daily updates for their zodiac signs.
Higher Recirculation Rate: Readers enjoy access to maximum content on the same screen with a variety of information. Apart from the usual news updates, gaining more information doesn’t hurt at all. At the same time, it increases the recirculation rate by offering more than what users have signed up for.
Better ROI with website widgets: Better engagement and recirculation ultimately helps in increasing the ROI of the site. Widgets are very helpful in generating less costly leads and traffic with long-lasting impact due to their regular content. Introducing all the mentioned widgets to your news website can be a good source of ROI with engaging content.
Hassle-free implementation with Automatic Data: Unlike regular news updates, widgets don’t need any human intervention to be functional. Widgets offer better screen-time without specific content creation. It may be a weather card widget or a scorecard widget, once you place it, the related information like updated scores and weather forecast takes place automatically without any hassle of manually updating the data.