AMP for Advertisers & Ad Networks: Webinar by Team Readwhere

We at Readwhere try our best to help all the publishers and advertisers during this pandemic outbreak by sharing the best information they can through webinars. As our clients responded well to our ideas presented in the past webinars, we decided to continue the trend. In addition to our webinar series, we came up with yet another informative session on AMP for Advertisers & Ad Networks presented by Mr Rajeev Rakshit, Chief Strategy Officer and Mr Vaibhav Singh, Creative Technologist at Mediology. This webinar was conducted on 7th May 2020.

We want to help you stay updated, feel confident, connected and make the best use of the remote working lifestyle that we all have adopted globally. In this webinar, we talked about terms like better user engagement, rich consumer experience, higher revenue generation, greater and accurate reach. Sounds appealing, isn’t it?

Here is the link to the webinar you can watch and learn more about AMP and the benefits:

In this webinar, we talked about all the terms that every advertiser is curious about. We discussed AMP, publishers using AMP and it’s a significant impact for every campaign served along with the top market trends, various guides, tools and the best AMP practices to enable various brands and agencies to maximise the potential and gain more revenue.

Let’s get a brief overview of the webinar!

FAQ’s by our clients

Our clients are the ones who create us and help us grow bigger and better. Often when we talk about AMP we come across some frequently asked questions that we love to answer and help our customers.

Here is a set of the common questions asked frequently.

  • What is AMP?
  • How does it affect the advertising plan?
  • What ROIs should I one expect?
  • What additional resource/ training investment is required?
  • How can Readwhere be helpful in the journey?

Rajeev answered all these questions in the webinar, you should go and check them out to get the answer to all these questions.

Want to know more about AMP and its benefits?

Here is one more webinar for you. Link>>

Guides & Tools

As AMP is having a positive impact on the online media including the publishing and advertising, here is something more you need to know. To talk about various guides and tools recommended to make AMP ads in an easier way and achieve our goals. Here are some of the names that you can consider.

  • Adobe Animate
  • Bannersnack
  • Google Web Designer

The top benefits

We love to talk about the perks of AMP ads and all the benefits offered by the same. Here are the listed benefits you can experience with AMP ads.

  • Provides end to end experience in a controlled way.
  • Reduces complexity in your operations.
  • 6x faster than regular ads on AMP pages with more viewability.
  • 5x assurance of Engagement.
  • Helps in maximizing ROI
  • Flexible and dynamic with Collaborative Community

DBS Solutions

With Readwhere’s DBP solution, you can set a mark in the digital advertising world. Here is what you all can enjoy:

  • Lightbox Ad for providing better experience with user consent.
  • AMP Carousel Ads to display multiple pieces of content along a horizontal axis.
  • Scrollbound Video Ad that animates based on scrolling.
  • AMP Story Ads for more viewability, CPM and clicks.
  • Stack with Bind Ad and Video Ad to ensure interactivity.

We ended up with a small workshop on how to create ads quickly and easily. We hope you make the most of it.

Now that you are aware of the power of AMP and the impact on your business, it is time for you to implement the same and get maximum results.

We at Readwhere, offer enterprise mobility to publishers, AMP, PWA, engagement and monetization.
Feel free to get in touch with and we will be thrilled to help you. You can contact us at sales@rwadx.com Also, you can visit the two successful webinars by Team Readwhere that came out to be helpful for the publishers.

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